There are several reasons why bet365 accounts can be restricted, including matched betting, unreasonable betting behaviour, GamStop (self-exclusion), and exploitation of bonuses.

Denise Coates CBE (born 26 September 1967) is a British billionaire businesswoman, the founder, majority shareholder and joint chief executive of online gambling company Bet365. As of July 2024, Forbes estimates Coates's net worth at $7.7 billion.