Vera Bradley is one of the largest sellers of backpacks and luggage. These items inherently appeal to school and college kids and young working adults,  said Beder. The challenge for the brand has been to find a way to bridge that age gap between its core shopper and younger shoppers,  he said.

Vera Bradley bags are back  Gen Z, millennials totes in love with colorful, quilted classics. They're totes in love.