How Do Social Casino Games Monetize? They monetize  like most mobile gaming verticals  through in-app purchases and in-app advertising. But as the competition in the market grows, many app publishers are looking to diversify their monetization stack by introducing more types of advertising into their app.

However, unlike regular casinos, you cannot bet or win money. All games are played with virtual currencies that don't have monetary value. Social casinos usually use 'gold coins' as their currency, and they can be earned through daily logins, giveaways, or bought at the on-site store.