The three Russian founders of 1xBet, Roman Semiokhin, Sergey Karshkov and Dmitry Kazorin, are all from the city of Brjansk, some 370 kilometres west of Moscow, although all three currently live in Cyprus.

The platform offers an extensive range of sports betting options, including live betting, virtual sports, casino games, and esports. The name "1xbet" is a combination of the word "bet" and the number "1," which represents the company's goal to be the number one betting platform in the world.